Confidential Proposal

The Future of
BYD Events
in South Africa

A purpose-built event management platform designed exclusively for BYD South Africa. Scalable across every dealership, every province, every launch.

Presented by One-eyed Jack — PR, Design & Events

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The Challenge

Why Generic Platforms
Hold BYD Back

Off-the-shelf event tools were never designed for the complexity of a national automotive brand with 35+ dealerships, multiple vehicle lines, and events spanning every province.

Generic Event Platforms

×

No dealer network management -- events exist in isolation from your dealership structure

×

No vehicle integration -- can't link launches to specific BYD models or specs

×

Generic branding -- every event looks the same regardless of the brand

×

Limited analytics -- surface-level metrics with no BYD-specific insights

×

No role-based access -- everyone sees everything, no dealer-specific views

×

Rigid templates -- can't adapt to the pace and scale of BYD's expansion

BYD Event Hub

✓

Full dealer directory with per-dealer event creation, tracking, and role-based admin views

✓

Native vehicle catalogue -- every event linked to specific BYD models, specs, and pricing

✓

100% BYD-branded experience from registration to check-in to post-event follow-up

✓

Deep analytics -- registration funnels, check-in rates, non-responder tracking, campaign ROI

✓

Granular RBAC -- BYD admins, dealers, and team members each see only what they need

✓

Built to scale -- add dealers, provinces, event types, and integrations as BYD grows

The Platform

One Platform.
Every BYD Event.

From intimate test drives to national launch spectaculars, the BYD Event Hub manages the entire lifecycle -- planning, promotion, registration, check-in, feedback, and reporting.

0+
Features Built
0
Admin Modules
0
Event Types
0
Provinces Covered
Core Module

Event Management,
Reimagined for Automotive

Every event type BYD runs -- launches, dealer days, test drives, training, conferences -- managed from a single dashboard with 9 dedicated tabs per event.

Scanning...
Sarah van der Merwe
Checked In

QR Check-in Kiosk

Turn any tablet into a check-in station. Guests scan a QR code; the system logs arrival time, marks attendance live, and feeds real-time headcount data to the dashboard.

Real-time Tracking
BYD Atto 8 Launch -- Register
Sarah van der Merwe
sarah@autoweek.co.za
Company (optional)
Dietary requirements
Register Now

Smart Registration

Online registration with guest categories, waitlists, dietary requirements, accessibility needs, and automatic confirmation emails. Unified CRM view of all attendees.

Automated Confirmations
247
Registered
189
Checked In
76%
Attendance
Launch
Test Drive
Dealer Day

Event Analytics

Real-time dashboards showing registration conversion rates, check-in velocity, no-show rates, campaign performance, and attendee engagement metrics.

Deep Insights
You're Invited: BYD Atto 8 Launch
events@byd.co.za · 247 recipients
BYD ATTO 8 LAUNCH EVENT

Join us for the exclusive South African debut of the all-new BYD Atto 8 at the Four Seasons Westcliff...

RSVP Now

Event Campaigns

Promote events with targeted email campaigns, audience segmentation, RSVP tracking, and non-responder follow-ups -- all from within the event detail screen.

Integrated Marketing
Events by Type (2026)
JanFebMarAprMayJun JulAugSepOctNovDec

Event Creation Engine

Six event types purpose-built for automotive. Each with tailored fields, capacity controls, and venue management.

  • Vehicle Launch, Dealer Day, Test Drive, Training, Conference, Custom
  • Recurring series with auto-carried settings
  • Post-event feedback forms with NPS scoring
  • Photo galleries with public sharing
  • Ticket types: free, paid (PayFast integration)
BYD-Specific

Dealer Network
Management

The only event platform with a native dealer directory built specifically for BYD South Africa's growing national footprint.

25 Dealers
9 Provinces

Full Dealer Directory

Every BYD dealership across all 9 provinces -- searchable, filterable, with contact details, dealer codes, and addresses.

  • Dealer-specific event creation and assignment
  • Per-dealer registration and attendance tracking
  • Provincial and regional event grouping
  • Dealer performance analytics
  • Role-based BYD Admin views
  • Bulk dealer import and management
BYD-Specific

Vehicle Catalogue
Integration

Every BYD model lives inside the platform -- linked to events, visible on registration pages, and enriching every touchpoint with real vehicle data.

BYD Sealion 7
Electric SUV
530
km range
390
kW power
4.5
0-100 sec

Complete Model Database

Nine BYD models with full specs: model codes, pricing tiers, range data, features, and imagery. Always current, always accessible.

9 Models
Event-Vehicle Link
Atto 8 Sealion 7 Dolphin Surf
Tagged to: BYD Atto 8 Launch Event

Event-Vehicle Linking

Tag any event with the vehicles being showcased. Registration pages automatically display relevant model info. Launch events pull specs directly from the catalogue.

Smart Linking
CRM

Contacts & Lead Management

Every registration, every form submission, every interaction feeds into a unified contact database -- building a rich picture of BYD's event audience over time.

Unified Contact Database

All registrations, form submissions, and interactions in one searchable CRM with tags and filters.

Contact Types

Media, influencers, VIPs, dealer staff, and general contacts -- each with tailored fields and categories.

Activity Timeline

Full audit trail per contact -- events attended, emails opened, forms submitted, check-ins logged.

Tags & Segmentation

Tag contacts by interest, vehicle preference, location, or event type for precision follow-up.

Communications

Marketing & Campaign Suite

Promote events, nurture leads, manage social content, and publish blog posts -- all from one integrated marketing dashboard.

in
LinkedIn
2.4k
f
Meta
8.1k
@
Email
12.6k

Multi-Channel Reach

LinkedIn, Meta, and email campaigns from one dashboard. OAuth connected -- no third-party tools needed. Track engagement across all channels.

LinkedIn + Meta + Email
Blog & Content
BYD Atto 8: Everything You Need to Know
Published 2 hours ago · 1.2k views
5 Reasons to Test Drive the Sealion 7
Draft · Scheduled for Monday
Johannesburg Dealer Day Recap
Published 5 days ago · 890 views

Blog CMS

Publish event recaps, vehicle news, and brand content. Full CMS with rich text editing, featured images, categories, and SEO fields.

SEO-Ready
Intelligence

Analytics & Reporting

Real-time dashboards that give BYD leadership a clear picture of event performance, audience growth, and campaign ROI.

Registration Funnels

Track conversion from invitation to registration to check-in. Identify drop-off points instantly.

Check-in Velocity

Real-time headcount monitoring. Know exactly who has arrived and when, with live percentage updates.

Non-responder Tracking

Automatically identify invitees who haven't registered. Trigger targeted follow-up campaigns in one click.

Campaign Performance

Open rates, click-through rates, RSVP conversions. Know which campaigns drive registrations.

Page View Analytics

Track which event pages get the most traffic, where visitors come from, and how they engage.

Activity Audit Log

Full trail of every admin action, system event, and data change. Compliance-ready, always transparent.

Platform Power

Enterprise-Grade.
Beautifully Simple.

Built on the same stack used by the world's fastest-growing SaaS products.

Team Permissions
A
OEJ Admin
Super Admin
FULL ACCESS
B
BYD SA Team
BYD Admin
EVENTS ONLY
D
Dealer Staff
Viewer
READ ONLY

Role-Based Access

RBAC with admin, BYD admin, member, and viewer roles. BYD Admin mode hides non-essential modules for a clean, focused experience.

4 Role Tiers
DARK
LIGHT

Dark & Light Themes

Toggle between dark and light admin themes. Designed for extended use with zero eye strain. Preference saved per user.

Adaptive UI
Notifications 3
New registration
Sarah van der Merwe registered for BYD Atto 8 Launch
2 minutes ago
Check-in confirmed
James Mokoena checked in at Sandton Dealer Day
5 minutes ago
Campaign sent
Atto 8 invite delivered to 247 recipients
12 minutes ago

Notification Center

Real-time in-app notifications for new registrations, check-ins, form submissions, and system events. Never miss a moment.

Real-time Alerts
INVOICE
#INV-0042
BYD SA - Dealer Sponsorship
BYD Atto 8 Launch Event
Total Due
R 45,000
DOWNLOAD PDF

PDF Invoicing

Generate branded PDF invoices for sponsored events, vendor payments, and dealer contributions. Send directly from the platform.

One-click PDF
📷
📄
🎥
🖼
📋
+

Media Hub

Central asset library for images, logos, press kits, and documents. Drag-and-drop upload with automatic optimization and tagging.

Asset Library
events.byd.co.za
SSL ACTIVE
byd.lumanaire.co.za
LIVE
+ Add custom domain

Custom Domains

Run the platform on a BYD-owned URL for complete brand ownership. Full SSL support with automatic certificate provisioning.

Your Domain
Trust & Security

Built for Enterprise.
Secured by Design.

BYD's data is protected by the same infrastructure trusted by Fortune 500 companies.

POPIA COMPLIANT
Protection of Personal Information Act

POPIA Compliance

Built from the ground up for South Africa's data protection law. Consent management, data access controls, and the right to be forgotten are native to every interaction.

South African Law
4
8
2
9
_
_
Enter the 6-digit code sent to your email
Expires in 4:32

Passwordless Authentication

No passwords to steal. Email OTP verification with 5-minute expiry codes. Secure, frictionless, and completely phishing-resistant.

Zero Passwords
Data Isolation
Hub A data Isolated
BYD Event Hub Isolated
Cross-hub query BLOCKED

Row-Level Security

Supabase RLS ensures every database query is scoped to the authenticated user's permissions. No data leaks, no lateral access between tenants.

Database-Level
Trust Center
Data EncryptionAES-256
Auth MethodPasswordless OTP
POPIA StatusCompliant
Uptime SLA99.9%
Last AuditApril 2026

Trust Center

A dedicated public page documenting security practices, data handling policies, and compliance status. Full transparency as a feature, not an afterthought.

Public Page
The Team Behind It
One-eyed Jack

Why One-eyed Jack

We don't just manage events. We create experiences people talk about, share, and remember. We've been doing it for BYD since day one.

3x
Loeries Finalist
Live Events Category
13x
PRISM Award Winner
Launch of a New Product or Service
WBE
WEConnect Certified
Women's Business Enterprise

BYD Track Record

Successfully launched the BYD Dolphin Surf and Sealion 5 -- we know BYD's audience, dealers, and brand standards.

Already Live

Not a concept deck -- a working product. The platform is operational and can be used tomorrow.

Continuous Evolution

New features ship weekly. As BYD scales, the platform scales with it. No vendor release cycles.

Owned, Not Rented

No per-seat SaaS fees. A dedicated platform that BYD owns the experience of, forever.

Next Steps

Ready to Transform
BYD Events?

The platform is live. The team is ready. Let's schedule a walkthrough and show you every feature in action.

Schedule a Demo →
info@one-eyedjack.co.za · one-eyedjack.co.za

CONFIDENTIAL · Prepared exclusively for BYD South Africa by One-eyed Jack · © 2026